Minju Kim x & Other Stories

& Other Stories are over the moon to be collaborating with MINJUKIM, the South Korean brand known worldwide for its unique and joyful aesthetic.

“For this co-lab, I revisited ‘Moon Gardener’, which was my second collection, and reinterpreted it through the wardrobe vocabulary of & Other Stories. ‘Moon Gardener’ began with an imaginary scenario. I thought, ‘If I would ever go to the moon, I would probably grow my own garden, missing Earth so badly’, so I created graphics by imagining plants and gardens in the universe. I reflected the shapes of plants’ leaves onto the silhouettes of the clothes. As for the prints, I laid out plants over classic stripes, creating an entirely new type of stripe print.” says Minju Kim.

Around the world, people have fallen in love with MINJUKIM’s happy, couture-inspired creations and appreciate her creativity, craftsmanship and desire to bring multifaceted joy to each wearer.

The co-lab’s voluminous silhouettes, vibrant colours, and dreamy prints are quintessentially MINJUKIM and & Other Stories. Modern, sculptural stand-out dresses, tiered skirts, a cropped tank top, and co-ordinated top and trouser sets in floral prints. Cherry blossom pink, moss green, black and white, with cornflower blue and soft yellow accents, make up the colour palette. Tie-up shoulder straps and drawstring waists balance exaggerated volumes and delicate details such as pleating and balloon sleeves. Accessories include hair clips, scrunchies, sunglasses and printed socks.

“MINJUKIM has an incredible imagination that she expresses beautifully in her prints, fabrics and silhouettes. It’s fun, fabulous and approachable. Each item has its unique personality, and you’ll instantly fall in love with how it becomes a part of yours. Whether it’s a dress, skirt or hair clip, I think women will treasure every piece of this co-lab and hopefully bring happiness to them for a very long time,” says Rocky af Ekenstam Brennicke, Head of Brand and Creative & Other Stories.

The MINJUKIM co-lab collection will launch in selected & Other Stories stores and on stories.com on March 24, 2022.